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Hollywood-Burbank Airport (BUR), one of Southern California’s busiest travel hubs, is about to undergo a major change due to a new partnership with Clear Channel Outdoor. Clear Channel’s Airports Division will lead the creation of a modern digital media network. This shift supports the airport’s ongoing Elevate BUR project, which will unveil a newly designed terminal in 2026. Clear Channel aims to provide an engaging media experience that transforms how brands connect with travelers.
This partnership will introduce innovative digital advertising at BUR, boosting the airport’s attractiveness and offering advertisers unmatched chances to reach travelers. Being close to Hollywood and a variety of famous entertainment brands, the new digital network intends to reflect the region’s creative spirit and deliver vibrant brand experiences.
The New Digital Media Network at BUR
Clear Channel Outdoor’s digital media network at Hollywood-Burbank Airport will be almost entirely digital, featuring high-resolution screens and advanced display technology. The platform will integrate smoothly into the terminal’s new design, turning the airport into more than just a transit hub, but an experience where brands engage travelers. Key features will include anamorphic and ultra-high-definition (UHD) displays showcasing stunning 3D visuals.
The transformation of the airport’s media environment will revitalize the terminal and reach out to the streets of Los Angeles. Clear Channel’s combination of digital and traditional billboards along major routes connected to BUR will allow brands to engage travelers before and after their flights.
Improved Advertising Opportunities for Brands
This partnership creates a far-reaching advertising ecosystem that extends beyond the airport terminal. By leveraging Clear Channel’s strong digital network, advertisers can engage consumers at every step, from their arrival at the airport to their travels around Los Angeles. With digital displays inside and around the airport, brands can run impactful, data-driven campaigns that maintain visibility across different settings.
The new media network will enable brands to deliver consistent messaging through unified creative and targeted advertising. This means that marketing content can be customized for specific times, locations, and traveler profiles, creating a more personal and effective experience. With a focus on storytelling, Clear Channel will also add a touch of Hollywood style to the airport with design elements inspired by the Golden Age of Hollywood.
What the Transformation Means for Travelers
Hollywood-Burbank Airport is nearing the completion of its new passenger terminal, which will replace the existing facility with something more modern and convenient. Upgrades will include a larger ticketing lobby, more dining and shopping space, better baggage handling, and an updated TSA checkpoint. The new design also includes safety improvements, such as increased distance between runways and terminal buildings, compliance with modern earthquake standards, and ADA accessibility.
These upgrades are expected to enhance comfort and convenience for passengers, making their travel experience more enjoyable and efficient. The new terminal will offer state-of-the-art amenities like a parking structure with electric vehicle charging stations and a redesigned access road to improve traffic flow.
Clear Channel’s Vision for the Future of Airport Advertising
Clear Channel’s ambitious plan for the new media environment at BUR aims to position the airport as a key destination for brands wanting to reach affluent and mobile audiences. Through innovative design, technology, and storytelling, Clear Channel wants to give advertisers a unique way to connect with travelers.
The transformation is expected to boost the airport’s profile as a prime location for high-profile advertising campaigns, targeting business leaders and frequent travelers in a clean, upscale environment. A recent Nielsen study commissioned by Clear Channel shows that airport advertising not only builds brand awareness but also encourages consumer action, particularly among this valuable group.
A Positive Impact on Local and National Advertising
This partnership will benefit both local and national advertisers. With a presence throughout Greater Los Angeles, Clear Channel’s outdoor network provides a chance to reach a wide variety of travelers. Whether on major highways or at the airport, advertisers will have numerous opportunities to connect with their target audience.
As the holiday season approaches, Clear Channel anticipates increased air travel, which will amplify the impact of its advertising network. With more travelers passing through BUR and the surrounding areas, brands will have a great chance to take advantage of the increased visibility and reach a broader, diverse audience.
Looking Ahead to 2026: A New Era for Hollywood-Burbank Airport
As the Elevate BUR project nears completion, the transformation at Hollywood-Burbank Airport will establish it as a top destination for both travelers and advertisers. With a modern terminal, complete amenities, and an advanced media network, it is set to become a focal point in the Los Angeles area.
Clear Channel’s vision is to merge design, technology, and innovative advertising in ways that enhance the travel experience for brands and consumers alike. By integrating high-tech displays, data-driven campaigns, and immersive storytelling, the company aspires to turn BUR into a memorable space where creativity and business come together, just moments from the entertainment capital of the world.
Conclusion
Hollywood-Burbank Airport is on the verge of a transformation that will change how travelers and brands interact. With Clear Channel Outdoor’s new digital media network, the airport will be equipped to offer a powerful advertising experience that engages travelers throughout one of the world’s most vibrant cities. Whether featuring high-resolution displays, dynamic campaigns, or Hollywood-inspired design, this project promises to make BUR a truly unique and engaging experience for all who pass through.
